Enhance Your Advertising Strategy with Unified Data
Lower CPA than Google
MSCLKID capture
Bing vs Google parity
Microsoft Advertising routinely delivers cheaper admissions than Google for behavioral health — but most teams under-invest because they can’t measure it. Conversions stop at the form fill, and the platform’s algorithm never sees the real downstream outcomes.
Our Salesforce + Microsoft Advertising integration mirrors what we do for Google Ads: capture MSCLKID on every lead, push offline conversions back to the platform, and feed UET Enhanced Conversions for first-party signal recovery.
The result is a fair head-to-head comparison with Google in your Salesforce dashboards — and an ad platform that finally optimizes on revenue, not impressions.
Bing budget kept artificially low because nobody can prove its true contribution.
Click ID never captured at form submission, breaking offline conversion uploads.
Microsoft data lives in Microsoft, not in the unified Salesforce dashboard executives use.
iOS and tracking restrictions degrading attribution without an Enhanced Conversions fallback.
Push admitted-patient events back to Microsoft Advertising via the official API.
Send hashed first-party data to recover modeled conversions in privacy-restricted environments.
Compare Bing and Google performance side-by-side inside Salesforce.
Build Customer Match audiences from Salesforce segments for retargeting and exclusions.
Deploy click-ID capture on every form so attribution survives across sessions.
Decide which Salesforce stages map to Microsoft conversions and at what value.
Build the offline conversion pipeline with deduplication and retry logic.
Activate UET-based first-party data sharing for privacy-resilient measurement.
Ship Bing-vs-Google comparison dashboards inside Salesforce.
Yes — we’ll guide your team through the request and approval process.
No. Only hashed identifiers and event data flow — never clinical content.
Yes, we typically share a single conversion definition layer across both platforms.
Every Microsoft Advertising integration we build runs inside BAA-covered, encrypted infrastructure with full PHI access logging, role-based controls, and audit-ready retention policies.
Eliminate Manual Data Entry, Improve Compliance, and Optimize Patient Engagement
Incorporate Comprehensive Call Tracking into Your Daily Sales and Service Operations
Let’s discuss how Salesforce + Microsoft Advertising can transform your operations. Start with a free consultation.