Scaled from one facility to seven with a unified Salesforce backbone
Facilities now supported
0
Inquiry volume handled
0x
Source attribution coverage
0%
Rockland used Salesforce as the operational foundation for building a behavioral health call center and multi-site expansion across SUD, detox, and mental health.
The Challenge
Single-site processes broke down as referrals grew, with no way to route leads between programs.
Leadership lacked real-time visibility into conversion rates, referral sources, or cost-per-admission.
Marketing and admissions teams worked in separate tools with no shared reporting layer.
Our Solution
Designed a centralized Salesforce instance with multi-facility routing, queues, and program-level pipelines.
Implemented call center telephony, CTM, and CallRail integrations for source-to-admission tracking.
Created executive dashboards covering conversion, referral quality, and cost-per-admission per facility.
The Outcome
Built a multi-program call center on top of Salesforce without adding admin staff.
Leadership reviews facility-level performance weekly in a single dashboard.
Expansion decisions are now backed by referral-source ROI data, not gut feel.
"The CRM helped us build a call center and expand from one SUD facility to seven sites across SUD, MH, and detox."